Sara Wachter-Boettcher is the principal of Rare Union, a digital product and content strategy consultancy, and co-host of the podcast Strong Feelings. Her most recent book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017), was named one of the best tech books of the year by Wired. Her other books include Design for Real Life (with Eric Meyer) and Content Everywhere, and her work has been published in The Washington Post, Slate, The Guardian, Quartz, and McSweeney’s. Find her at home in Philadelphia, on Twitter @sara_ann_marie, or at sarawb.com.